Resource Slack: a Theory of Perceived Supply and Demand

John Lynch, University of Chicago, USA
Stephen Spiller, University of California Los Angeles, USA
Gal Zauberman, University of Pennsylvania, USA
We present a general theory of “resource slack,” the degree to which perceived supply of a resource exceeds or falls short of perceived demand. We show how psychological processes that determine perceived slack can explain many phenomena in intertemporal choice and connect decision-making phenomena not previously seen as related.
[ to cite ]:
John Lynch, Stephen Spiller, and Gal Zauberman (2015) ,"Resource Slack: a Theory of Perceived Supply and Demand", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 74-79.