“Thank Me For Hosting:” the Role of Reciprocity in Sharing

Alina Geiger, University of Bayreuth
Claas Christian Germelmann, University of Bayreuth
This paper contributes to the discussion of sharing and reciprocity. Following a mixed method approach, we examine the role of reciprocity within the context of Couchsurfing, a free online hospitality exchange platform. Results indicate that giving and receiving play different roles when it comes to the hosts’ balance perceptions.
[ to cite ]:
Alina Geiger and Claas Christian Germelmann (2015) ,"“Thank Me For Hosting:” the Role of Reciprocity in Sharing", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 534-535.