The Influence of Package Formats on Consumers’ Perceptions of Product Adequacy and Efficacy Responses

Veronika Ilyuk, Hofstra University
Lauren Block, Baruch College, USA
This research demonstrates that when processing capacity is low, a serving/dosage of an efficacious product from a single-serve package appears to be more adequate than the same quantity from a multi-serve package. Perceived adequacy is shown to, in turn, affect consumers’ actual product efficacy experiences and expectations.
[ to cite ]:
Veronika Ilyuk and Lauren Block (2015) ,"The Influence of Package Formats on Consumers’ Perceptions of Product Adequacy and Efficacy Responses", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 249-253.