The Role of Peer Identification in Shaping the Healthy-Eating Beliefs of Children

Kafia Ayadi, NEOMA Business School, France
Adilson Borges, NEOMA Business School, France
This research investigates how peers influence children’s beliefs about healthy food. Results show that children modify their beliefs according to the identity that is activated: a consistent social identity with that of their peers helps children avoid group exclusion. These identities influence the way children process information about healthy food.
[ to cite ]:
Kafia Ayadi and Adilson Borges (2015) ,"The Role of Peer Identification in Shaping the Healthy-Eating Beliefs of Children", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 776-776.