The Influence of Nutrition Information on Sequential Consumption Decisions For Indulgent Food

Ga-Eun (Grace) Oh, Hong Kong University of Science and Technology
Young Eun Huh, Hong Kong University of Science and Technology
Anirban Mukhopadhyay, Hong Kong University of Science and Technology
This research examines the effect of nutrition information on initial choices and subsequent consumption decisions for indulgent food. We find that nutrition information has no effect on initial choices between unhealthy and healthy foods. However, it makes restrained eaters reduce subsequent consumption of indulgent food, after prior unhealthy choice.
[ to cite ]:
Ga-Eun (Grace) Oh, Young Eun Huh, and Anirban Mukhopadhyay (2015) ,"The Influence of Nutrition Information on Sequential Consumption Decisions For Indulgent Food", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 147-151.