Mindless Eating Vs. Mindless Serving: Distraction Level Matters With Self-Serving, Not With Pre-Plating

Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
We compare the influence of distraction level on food consumption when self-serving and pre-plating. Distraction level increases consumption when consumers serve themselves, not when receiving set portions. This is because mindless eating occurs even under low distraction, whereas serving may be more controlled and so more susceptible to distraction level.
[ to cite ]:
Aner Tal and Brian Wansink (2015) ,"Mindless Eating Vs. Mindless Serving: Distraction Level Matters With Self-Serving, Not With Pre-Plating", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 809-809.