Using Gambling to Incentivize Prudent Financial Decisions

Abigail B. Sussman, University of Chicago, USA
Rourke L. O'Brien, Harvard University, USA
Prize-linked accounts have recently begun gathering attention as a method for increasing savings. In this paper, we introduce a similar incentive structure to encourage debt repayment. We examine interest in lottery-based incentives across savings and credit products and leverage psychological insights around goal-setting to recommend specific design
[ to cite ]:
Abigail B. Sussman and Rourke L. O'Brien (2015) ,"Using Gambling to Incentivize Prudent Financial Decisions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 224-228.