Taking One For the Team: Motivating Prosocial Volunteering By Varying the Size and the (Un)Certainty of Its Impact on Collective Welfare

Christopher Olivola, Carnegie Mellon University, USA
Yeonjeong Kim, Carnegie Mellon University, USA
Avi Merzel, Hebrew University, Israel
Yaakov Kareev, Hebrew University, Israel
Judith Avrahami, Hebrew University, Israel
Ilana Ritov, Hebrew University, Israel
We examine the interactions between culture, gender, and welfare impact, on decisions to volunteer in an experimental social dilemma game. We show that, in deciding whether to volunteer, people are sensitive to the size and the (un)certainty of its welfare impact, but this sensitivity varies across cultures and genders.
[ to cite ]:
Christopher Olivola, Yeonjeong Kim, Avi Merzel, Yaakov Kareev, Judith Avrahami, and Ilana Ritov (2015) ,"Taking One For the Team: Motivating Prosocial Volunteering By Varying the Size and the (Un)Certainty of Its Impact on Collective Welfare", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 224-228.