The Influence of Shopping Lists on Visual Distraction

Oliver Büttner, Zeppelin University,Germany
Markus Kempinski, University of Vienna, Austria
Benjamin Serfas, University of Vienna, Austria
Arnd Florack, University of Vienna, Austria
Kathleen Vohs, University of Minnesota, USA
This research examines how shopping lists influence consumers’ susceptibility to impulsive purchases. We argue that making a shopping list activates an implemental mindset, which reduces the distraction by task-irrelevant products already at the level of visual attention. Results from an eye-tracking experiment support this hypothesis.
[ to cite ]:
Oliver Büttner, Markus Kempinski, Benjamin Serfas, Arnd Florack, and Kathleen Vohs (2015) ,"The Influence of Shopping Lists on Visual Distraction", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 778-778.