Do Narcissists Post More Self-Promoting Content on Social Media?

Jang Ho Moon, Sookmyung Women's University, Korea
Eunji Lee, Korea University, Korea
Jung-Ah Lee, Korea University, Korea
Yongjun Sung, Korea University, Korea
This study investigates the relationship between narcissism and users’ self-promoting behaviors on Instagram such as selfie-related behaviors, profile picture-related behaviors, and general usage. By surveying 212 Instagram users in Korea, this study provided evidence that personality such as narcissism accounted for various self-promoting behaviors on Instagram.
[ to cite ]:
Jang Ho Moon, Eunji Lee, Jung-Ah Lee, and Yongjun Sung (2015) ,"Do Narcissists Post More Self-Promoting Content on Social Media?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 799-799.