Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping

Sorim Chung, University of California Riverside, USA
This study examined the potential effects of touch interfaces on online shoppers’ purchase-related evaluations. The findings suggest that using a touch interface led to higher engagement and lower brand information recall and propose a touch interface as a new online retail cue beyond web environments.
[ to cite ]:
Sorim Chung (2015) ,"Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 488-488.