How Do I Love Thee (And Who Should I Tell?) – the Implications of Emotional Suppression Due to Audience Size

Virginia Weber , University of Alberta, Canada
Sarah Moore , University of Alberta, Canada
Rihannon MacDonnell , City University London
Jennifer Argo , University of Alberta, Canada
We find that individuals who share their emotions with a large audience to whom they are not especially close regulate their emotions via suppression, with negative consequences. Three studies show that couples who share their emotions with larger numbers of wedding guests have negative marital outcomes.
[ to cite ]:
Virginia Weber , Sarah Moore , Rihannon MacDonnell , and Jennifer Argo (2015) ,"How Do I Love Thee (And Who Should I Tell?) – the Implications of Emotional Suppression Due to Audience Size ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 302-307.