The Peculiarly Persistent Pleasantness of Bizarre Experiences

Robert Latimer, University of Toronto, Canada
Seven studies examine retrospective enjoyment of mundane and bizarre experiences. Mundane experiences were less enjoyable in retrospect than they were initially, while bizarre experiences remained equally enjoyable or improved in retrospect. Our results suggest that firms and party planners alike should make consumers’ lives a bit more peculiar.
[ to cite ]:
Robert Latimer (2015) ,"The Peculiarly Persistent Pleasantness of Bizarre Experiences", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 127-131.