Simply Desirable, Preferably Complex: Feature-Richness in Experiential Purchases

Chadwick Miller, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Naomi Mandel, Arizona State University, USA
This research investigates the impact of features on consumers’ attitudes towards experiences at both pre-consumption and post-consumption stages. We find that although consumers prefer feature-poor to feature-rich experiences prior-to-consumption, they prefer feature-rich experiences post-consumption (the opposite of “feature fatigue”). Additionally, the authors suggest several moderators of this phenomenon.
[ to cite ]:
Chadwick Miller, Adriana Samper, and Naomi Mandel (2015) ,"Simply Desirable, Preferably Complex: Feature-Richness in Experiential Purchases", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 127-131.