To Do Or to Have, Now Or Later? the Preferred Consumption Profiles of Material and Experiential Purchases

Amit Kumar, Cornell University, USA
Thomas Gilovich, Cornell University, USA
Because people derive more utility from waiting for experiences than for possessions, we contend that the preferred timing of consumption tends to be more immediate for material rather than experiential purchases. Consumers exhibit a stronger preference to delay consumption of experiences (vacations, meals out) compared to material goods (clothing, gadgets).
[ to cite ]:
Amit Kumar and Thomas Gilovich (2015) ,"To Do Or to Have, Now Or Later? the Preferred Consumption Profiles of Material and Experiential Purchases", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 127-131.