Consumption and Identity in Arduous Situations : How the Adaptation of Travel Practices Among Very Elderly People Modifies Their Identity

Jean-Baptiste WELTE, University of Orleans, France
This research explores how elderly people continually modify their identity through consumption. We conducted an ethnographic research in the French railways, to observe how elderly people adapt their practices in a constraining context. The results also revealed how socio-material objects could help elderly people to travel successfully.
[ to cite ]:
Jean-Baptiste WELTE (2015) ,"Consumption and Identity in Arduous Situations : How the Adaptation of Travel Practices Among Very Elderly People Modifies Their Identity", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 428-432.