Advancing Connections Between Consumption and the Elderly: Consumer Research Issues, Opportunities and Challenges

Aimee Drolet Rossi, University of California, Los Angeles, USA
Carol Kelleher, University College Cork, Ireland
Lisa Peñaloza, KEDGE Business School, France
Roundtable participants co-created a future research agenda focusing on: 1) Identity Work and Cultural framings of Old Age; 2) The Importance of situating elderly consumption in various contexts; 3) Implications for marketers. Outcomes comprise international collaborations, conference special sessions, and journal special issues with multiple research groups including Public Policy and Marketing, CCT, and TCR.
[ to cite ]:
Aimee Drolet Rossi, Carol Kelleher, and Lisa Peñaloza (2015) ,"Advancing Connections Between Consumption and the Elderly: Consumer Research Issues, Opportunities and Challenges", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 765-765.