An Examination of Two Distinct Compliance Dependent Services

Lez Trujillo Torres, University of Illinois at Chicago, USA
Stephanie Dellande, MenloCollege, USA
This examination is of compliance dependent services (CDS); long-term services. Customers participate to create the service during the face-to-face exchange and must comply with the required role once away from the provider. A pilot study was conducted and offers insight into the empirical study of two distinctly different CDS.
[ to cite ]:
Lez Trujillo Torres and Stephanie Dellande (2015) ,"An Examination of Two Distinct Compliance Dependent Services", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 811-811.