Malleability of Revealed Risk Preferences

Joachim Vosgerau, Bocconi University, Italy
Eyal Peer, Bar-Ilan University, Israel
We show that people can be risk averse and risk seeking; participants asked to be paid and were willing to pay to play the same gamble. Such opposing risk preferences were observed for hypothetical and real money gambles in within-subject designs, providing strong evidence for risk preferences being constructed.
[ to cite ]:
Joachim Vosgerau and Eyal Peer (2015) ,"Malleability of Revealed Risk Preferences", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 265-269.