My Purchase, My Refuge: Experiential Versus Material Attachment As Predicted By Gender and Loneliness

Sarah Roche, Texas Wesleyan University
David H. Silvera, University of Texas at San Antonio, USA
Just as individuals differ in material attachment tendencies, so to should they exhibit differential experiential purchase attachment propensities. Loneliness and gender are used as a framework for examining such differences: loneliness leads to attachment to purchases that affirm one’s social self, but men/women view material/experiential purchases’ social value differently.
[ to cite ]:
Sarah Roche and David H. Silvera (2015) ,"My Purchase, My Refuge: Experiential Versus Material Attachment As Predicted By Gender and Loneliness", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 669-670.