Disambiguating Sharing Economies: How Economic Tropes Affect Attitudes

Cait Lamberton, University of Pittsburgh, USA
Alexander Rose, University of South Carolina, USA
Randall Rose, University of South Carolina, USA
We examine how differences in the form of sharing economies—specifically in their blending of individualist and mutualist tropes—affect the attitude and perceptions of consumers within those systems. Specifically, we have survey data in the context of a leave sharing pool and the ACA with proposals for experimental follow-ups.
[ to cite ]:
Cait Lamberton, Alexander Rose, and Randall Rose (2015) ,"Disambiguating Sharing Economies: How Economic Tropes Affect Attitudes", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 152-156.