Off My Chest and At It Again: Is Confession a Prelude to Repentance Or Relapse?

Michael Lowe, Texas A&M University, USA
Kelly Haws, Vanderbilt University, USA
The act of confession brings what might otherwise be a private failure to enact self-control squarely into the social domain. But, does is impact self-control? We propose and find that confession of major transgressions leads to repentance whereas confession of relatively minor missteps instead licenses more goal-inconsistent behavior.
[ to cite ]:
Michael Lowe and Kelly Haws (2015) ,"Off My Chest and At It Again: Is Confession a Prelude to Repentance Or Relapse?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 68-73.