Social Networking Sites and Expatriates’ Transition: a Key Resource in a Learning Process

Laetitia Mimoun, HEC Paris, France
Tina Lowrey, HEC Paris, France
This research situates social networking sites (SNSs) among other learning modes to distinguish SNSs’ as a key resource for expatriates’ adjustment. Using qualitative data, it explores how SNSs’ characteristics enable both expatriates’ learning of cultural, social, and consumer competencies, and expatriate communities playing their teaching role on a larger scale.
[ to cite ]:
Laetitia Mimoun and Tina Lowrey (2015) ,"Social Networking Sites and Expatriates’ Transition: a Key Resource in a Learning Process", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 798-798.