Where Are All the Black Women? a Look Inside the Misrepresentation and Underrepresentation of Black Women in Modern Marketing Campaigns

Alexandria Clark, claflin university
Na Xiao, Laurentian University
Black women have been misrepresented and underrepresented in marketing campaigns, advertisements, and agendas. The objective of this research is to analyze the roots and causes of this phenomenon and how can this lack of representation be corrected. A focus group study was conducted.
[ to cite ]:
Alexandria Clark and Na Xiao (2015) ,"Where Are All the Black Women? a Look Inside the Misrepresentation and Underrepresentation of Black Women in Modern Marketing Campaigns", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research.