Curiosity Kills the Cat

Christopher Hsee, University of Chicago, USA
Bowen Ruan, University of Wisconsin - Madison, USA
Curiosity is one of the most deeply-rooted human (and feline?) tendencies. Through a series of experiments, we show that curiosity and the desire to resolve it can be so strong that curious individuals will seek information which they know will not bring them benefits, but rather will bring them misery.
[ to cite ]:
Christopher Hsee and Bowen Ruan (2015) ,"Curiosity Kills the Cat", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 62-67.