Feeling Like an Expert: Subjective Expertise and Consumption Enjoyment

Troy H. Campbell, University of Oregon, USA
Dan Ariely, Duke University, USA
This research examines the impact of subjective expertise on evaluations. We find that subjective expertise affects enjoyment through personal identity, perceived understanding, and increased engagement, and that these factors are moderated by the perceived quality of the consumption items. This effect varies across types of enjoyment and changes behaviors.
[ to cite ]:
Troy H. Campbell and Dan Ariely (2015) ,"Feeling Like an Expert: Subjective Expertise and Consumption Enjoyment", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 239-243.