Modes of Enjoyment For Multifaceted Experiences

Michael C. Covey, University of Minnesota, USA
Joseph P. Redden, University of Minnesota, USA
This research examines how the processing style of multifaceted experiences affects evaluations. When using a constructive mode (seeing components as interwoven), evaluations are greater than either of the individual components. However, when using a deconstructive mode (seeing components independently), evaluations are lower than that of the most liked component.
[ to cite ]:
Michael C. Covey and Joseph P. Redden (2015) ,"Modes of Enjoyment For Multifaceted Experiences", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 239-243.