Towards a Comprehensive Understanding of Attention Bias in Choice Process

Yi Li, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Process tracing research has established an attention bias—the chosen option is looked at more during the choice process with conflicting views on when the attention bias emerges. Using eye tracking methodology, the current project demonstrates when and how the attention bias emerges under a three-stage choice process framework.
[ to cite ]:
Yi Li and Selin Atalay (2015) ,"Towards a Comprehensive Understanding of Attention Bias in Choice Process", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 796-796.