Self and the World: Implicit Self-Theory and Biased Motivation in Human Judgment and Decision Making

Jaehwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA
We propose that entity theorists are likely to pursue efficiency of judgments. As such, they easily make quick judgments from a small sample of information. In contrast, incremental theorists are likely to pursue accuracy of judgments, such that they “hesitate” to make judgments until they collect more information.
[ to cite ]:
Jaehwan Kwon and Dhananjay Nayakankuppam (2015) ,"Self and the World: Implicit Self-Theory and Biased Motivation in Human Judgment and Decision Making", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 34-39.