When Is Saying Believing? Sharing Sensations After Tasting New Products

Salvador Ruiz de Maya, University of Murcia
Inés López, University of Murcia
Sarah Moore, University of Alberta, Canada
Individuals frequently communicate with others to create a shared reality about the world, especially for ambiguous referents like new products, and shared reality motivations can increase consumers’ susceptibility to others’ opinions. In four studies, participants evaluate new products to examine when shared reality, or saying-is-believing, effects occur in the marketplace.
[ to cite ]:
Salvador Ruiz de Maya, Inés López, and Sarah Moore (2015) ,"When Is Saying Believing? Sharing Sensations After Tasting New Products ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 28-33.