Consumer Experience in the Connected World: How Emerging Technologies Are Poised to Revolutionize Consumer Behavior Research

Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA
Three transformational technologies, including digital technologies, the Internet of Things, and human-machine technologies, are poised to radically transform how consumers behave. We will explore new consumer behaviors that are likely to emerge from such technologies, along with new conceptual models and methodologies that may be most appropriate for studying them.
[ to cite ]:
Donna Hoffman and Thomas Novak (2015) ,"Consumer Experience in the Connected World: How Emerging Technologies Are Poised to Revolutionize Consumer Behavior Research", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 759-759.