Movie-Induced Tourism- Dual-Route Promotion of Destination

Annie Chen, University of Westminster
Norman Peng, University of Salford
Kuang-peng Hung, Ming Chuan University
The purpose of this research is to examine movie-induced tourism participation behavior. A total of 152 Taiwanese movie viewers were recruited. The results show that idolatry and attitudes toward movies can both affect attitudes toward the destinations featured in the movies, which, in turn, will affect movie viewers’ participation behavior.
[ to cite ]:
Annie Chen, Norman Peng, and Kuang-peng Hung (2015) ,"Movie-Induced Tourism- Dual-Route Promotion of Destination", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 781-781.