Being Correct Or Feeling Protected: a Process Account of the Effect of Personal Control on Product Information Processing

Anne-Sophie Chaxel, Virginia Tech, USA
Two cognitive responses can follow a threat to personal control. The first response, driven by a defense motivation, protects existing product beliefs and yields high confirmatory information processing. The second response, driven by an accuracy motivation, yields more balanced assimilation of incoming product information with one’s existing beliefs.
[ to cite ]:
Anne-Sophie Chaxel (2015) ,"Being Correct Or Feeling Protected: a Process Account of the Effect of Personal Control on Product Information Processing", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 482-483.