Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding

Carina Thürridl, Wirtschafts University, Austria
Bernadette Kamleitner, Wirtschafts University, Austria
We investigate the psychological effects of recognition in crowdfunding. Across three studies we show that in particular public recognition increases psychological ownership, which subsequently elicits approach behavior. Moreover, we uncover conditions under which recognition is most effective as a strategy in crowdfunding.
[ to cite ]:
Carina Thürridl and Bernadette Kamleitner (2015) ,"Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 715-716.