Extending the Sociocultural Perspective on Value Creation: the Role of Object Circulation in Consumer Collectives

Bernardo Figueiredo, RMIT University, Australia
Daiane Scaraboto, Escuela de Administración, Pontificia Universidad Católica de Chile, Chile
We expand sociocultural understanding of value creation in consumer collectives by demonstrating how practices of object circulation create value systemically. Our four-stage framework draws from practice theory and anthropological theories of value-in-action to analyze ethnographic and netnographic data from consumers of Geocaching, a tech-mediated treasure hunting game.
[ to cite ]:
Bernardo Figueiredo and Daiane Scaraboto (2015) ,"Extending the Sociocultural Perspective on Value Creation: the Role of Object Circulation in Consumer Collectives", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 522-523.