Two Different Views on the World Around Us: the World of Uniformity Versus Diversity

Jaehwan Kwon , Baylor University, USA
Dhananjay Nayakankuppam , University of Iowa, USA
We propose that entity theorists are likely to expect a world of “uniformity.” As such, they easily infer a population statistic from a small sample with confidence. In contrast, incremental theorists are likely to presume a world of “diversity:” they “hesitate” to infer a population statistic from a small sample.
[ to cite ]:
Jaehwan Kwon and Dhananjay Nayakankuppam (2015) ,"Two Different Views on the World Around Us: the World of Uniformity Versus Diversity", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 603-604.