In Brutal Times

Roel Wijland, University of Otago, New Zealand
This short film proposes poetic brutality as a methodological alternative that respects the consumer’s messy impressions of marketing’s artifacts. It aims to unwrestle the poetic possibility from pomo’s deathly academic brand-embrace, and celebrates ancient premodern gathering and new digital post-romanticism.
[ to cite ]:
Roel Wijland (2014) ,"In Brutal Times", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 758-758.