Follow Me on Dead Media: Analog Authenticities in Alternative Skateboarding Scene

Joonas Rokka, NEOMA Business School, France
Pekka Rousi, Finland
Vessi Hämäläinen, Finland
While the digital media has become omnipresent in the contemporary society, this research takes a closer look on an unexpected trend: why some consumers and subcultures turn to analog media instead? Insights are offered from an unlikely context: alternative skateboarding scene in Helsinki.
[ to cite ]:
Joonas Rokka, Pekka Rousi, and Vessi Hämäläinen (2014) ,"Follow Me on Dead Media: Analog Authenticities in Alternative Skateboarding Scene", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 757-757.