Meet the Robot: Nao's Chronicle

Gaêl Bonnin, Neoma Business School, France
Alain Goudey, Neoma Business School, France
Marat Bakpayev, Neoma Business School, France
Robots are no longer science-fiction characters. With the progresses in technology, they are now available to consumers. Specifically, firms target aging consumers with companion robots. In this video, we show how elderly react when facing a humanoid robot and highlight the tension between the imaginary and the real.
[ to cite ]:
Gaêl Bonnin, Alain Goudey, and Marat Bakpayev (2014) ,"Meet the Robot: Nao's Chronicle", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 757-757.