Consuming Journeys: Exploring Place in Motion

Kathy Hamilton, University of Strathclyde, UK
Matthew Alexander, University of Strathclyde, UK
In this film, we will take you on a journey through the Scottish Highlands on the world famous Jacobite steam train. We explore the motivations and experiences of passengers and reveal how a journey can be a multi-sensory consumption experience in its own right; a place in motion.
[ to cite ]:
Kathy Hamilton and Matthew Alexander (2014) ,"Consuming Journeys: Exploring Place in Motion", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 757-757.