Need For Narrative

Tom van Laer, ESCP Europe Business School, UK
Luca Visconti, ESCP Europe Business School, France
Stephanie Feiereisen, City University London, UK
What is a useful story from the perspective of its consumer? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how consumers define stories, distinguish between different reasons to need narrative, and experience the effects of need for narrative.
[ to cite ]:
Tom van Laer, Luca Visconti, and Stephanie Feiereisen (2014) ,"Need For Narrative", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 758-758.