Thanks For What I’Ve Got and Thanks For What I’Ve Not: the Effects of Two Types of Gratitude on Prosocial Spending For Close and Distant Others

Hyunjung Lee, University of Texas at Austin, USA
Andrew Gershoff, University of Texas at Austin, USA
Across three studies, we distinguish two types of gratitude: ‘gratitude for what one has’ versus ‘gratitude for what one does not have.’ By investigating the qualitative differences between the two, we empirically show that the former promotes spending for close others while the latter promotes spending for distant others.
[ to cite ]:
Hyunjung Lee and Andrew Gershoff (2014) ,"Thanks For What I’Ve Got and Thanks For What I’Ve Not: the Effects of Two Types of Gratitude on Prosocial Spending For Close and Distant Others", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 795-795.