Exploring the Links Between Action Crises, Cognitions, and Goal-Related Evaluations in Consumer Contexts

Richard J. Vann, University of Wyoming, USA
Across four experiments, this research explores the nature of action crisis cognitions. A mindset-like shift toward cost-benefit cognitions seems to co-occur with action crisis situations despite shielding and implemental cognitive tuning. Action crisis downwardly influences goal evaluations of desirability and feasibility which in turn decreases consumer commitment to goals.
[ to cite ]:
Richard J. Vann (2014) ,"Exploring the Links Between Action Crises, Cognitions, and Goal-Related Evaluations in Consumer Contexts", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 721-722.