Living in Harmony With Nature: a Post-Human Analysis of Consumers' Relationships With Nature

Joachim Scholz, Cal Poly, San Luis Obispo, USA
Jay Handelman, Queen's University, Canada
We explore consumers’ paradoxical desire to live in harmony with a nature that they dominate and control at the same time through analyzing how consumers negotiate tensions between utilitarian and romantic discourses of nature vis-à-vis their experience of material forces of nature and their use of technological objects.
[ to cite ]:
Joachim Scholz and Jay Handelman (2014) ,"Living in Harmony With Nature: a Post-Human Analysis of Consumers' Relationships With Nature", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 668-669.