Embracing a “Fresh Start”: How Consumers Engage to Change Their Lives

Ainslie Schultz, University of Arizona, USA
Linda Price, University of Arizona
Robin Coulter, University of Connecticut
Little research has explored how consumers engage in “life” changes. This paper introduces the construct, "fresh start." We define, develop, and validate a measure of fresh start. Follow-up studies suggest that fresh starts may have important effects on post-task performance and well-being in terms of savings, health and consumption choices.
[ to cite ]:
Ainslie Schultz, Linda Price, and Robin Coulter (2014) ,"Embracing a “Fresh Start”: How Consumers Engage to Change Their Lives", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 177-183.