A Change Will Do You Good: Beneficial Effects of Task Difficulty Switching (Tds) on Recall

James Mourey, DePaul University
Ryan Elder, Brigham Young University, USA
Varying the cognitive complexity of a marketing message and its medium affects recall. Four studies introduce the notion of Task Difficulty Switching (TDS), demonstrate effects of greater recall in a TDS paradigm, and explore the underlying process of increased cognitive flexibility stemming from TDS.
[ to cite ]:
James Mourey and Ryan Elder (2014) ,"A Change Will Do You Good: Beneficial Effects of Task Difficulty Switching (Tds) on Recall", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 617-618.