Eyes in the Sky: New Narratives in Consumers’ Technology Consumption

Arundhati Bhattacharyya, York University, Canada
Drawing on Assemblage Theory and Actor Network Theory, this study reveals that consumers of technology perceive some technological products as an assemblage of actors. These actors are perceived to exert territorializing agency through the network that the technological product is embedded in. In response, consumers engage in several deterritorializing practices.
[ to cite ]:
Arundhati Bhattacharyya (2014) ,"Eyes in the Sky: New Narratives in Consumers’ Technology Consumption", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 417-418.