Trigger Healthy: How Samples Can Create a Healthy Shopping Momentum

Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
Healthy (unhealthy) samples in a grocery setting may prime choice towards healthier (less healthy) selections at a grocery store. We demonstrate this in both field (study 1) and lab (studies 2-3) settings.
[ to cite ]:
Aner Tal and Brian Wansink (2014) ,"Trigger Healthy: How Samples Can Create a Healthy Shopping Momentum", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 699-701.