Less Than We Know: the Effect of Trait Importance in Connectedness to the Future Self

Rob St. Louis, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
People believe that some traits are both relatively more stable and more important to their sense of identity, and will therefore have more impact on their connection to their future self. In contrast, both manipulations that target stable important traits and less important transient traits impact connectedness.
[ to cite ]:
Rob St. Louis and Oleg Urminsky (2014) ,"Less Than We Know: the Effect of Trait Importance in Connectedness to the Future Self", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 168-171.