Smile: You Haven't Seen This Before! Positivity, False Familiarity, and Consumer Behavior

Ben Kozary, University of Newcastle, Australia
This paper presents a meta-analysis of 27 studies, identifying a robust, reliable, and valid small-to-medium effect, whereby positivity triggers false inferences of familiarity. The meta-analysis mines these studies to suggest a process-based explanation for this effect, and also identifies an important boundary condition. Implications for consumer behavior are discussed.
[ to cite ]:
Ben Kozary (2014) ,"Smile: You Haven't Seen This Before! Positivity, False Familiarity, and Consumer Behavior", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 330-337.